About the Campaign:

United Way Kolkata has a proven track record of making a significant difference through this platform, and as a partner, you have the flexibility to choose a cause that aligns seamlessly with your CSR goals. Here's how it works:

1. Tailored Giving: We recognize that your organization has specific areas of interest and expertise. You can now direct your CSR efforts towards a cause that resonates with your mission, whether it's education, healthcare, environment, or community development.

2. Local Impact, National Reach: With United Way Kolkata, your CSR impact extends far beyond just one location. Through our network in the region and across India, you can make a difference on a national scale while still addressing local needs.

3. Amplified Visibility: By aligning your brand with United Way Kolkata and the Tata Steel Kolkata 25K run, you gain exceptional visibility among a diverse audience. Our platform attracts widespread attention and recognition, offering an excellent opportunity to showcase your commitment to social responsibility.

4. Expert Guidance: Our experienced team will work closely with your organization to ensure that your CSR initiatives are effectively planned and executed. We provide expert guidance and support every step of the way.

5. Measurable Impact: We understand the importance of transparency and accountability. We do our own due diligence before registering any NGO with us.

We are proud to have esteemed partners like Blue Star Limited, Eveready Industries India Limited, Gainwell, LIC, M-Junction, PWC-SDC, Rallis India Pvt. Ltd, Tata Steel Downstream products Limited, Tata Steel Utility and Infrastructure Services, The Linde Group who have already benefited from this approach, tailoring their CSR initiatives to their unique goals and values, choosing from a range of 23 NGOs registered with us.

About United Way Kolkata:

United Way Kolkata is the philanthropy partner of the prestigious Tata Steel Kolkata 25K. United Way Kolkata started its journey in 2011, with the vision of uplifting communities for the greater common good. Since then, we have garnered support from renowned organisations such as PWC, Deloitte, AlliantGroup, Quaker Houghton, Cognizant and Genpact over the years. Partnering with United Way Kolkata not only drives impactful change but also offers exceptional brand visibility opportunities.

As a trusted philanthropic organisation with over 12 years of experience, we are dedicated to making a significant difference in our community. United Way Kolkata is part of the esteemed United Way Worldwide network. We adhere to the highest ethical standards, ensuring transparency and accountability. Our not-for-profit organisation is registered under the Societies Registration Act, 1860 and donations to United Way Kolkata are eligible for tax exemption under Section 80G of the Income Tax Act.

At United Way Kolkata, we believe in the power of collective action. With our strong network of 8 regional chapters in India, and a global network of more than 1800 chapters, we provide best practices, contextualized to the local needs.

UWK - TSK 25K:

As the official philanthropy partner of the TSK 25K, United Way Kolkata (UWK) enables participating NGOs to leverage the fundraising potential of the TSK25K and raise funds for themselves. All funds raised through the TSK 25K are channelized through UWK, who is responsible for accounting and providing the necessary tax exemption receipts to all donors. Any deviation/exceptions to this shall be provisioned as mentioned in the specific sections. UWK ensures that the platform is an equal and level playing field for all participating NGOs and remains neutral. Since there are limited running spots at the TSK 25K, the fundraising opportunities against these spots are distributed evenly between the NGOs.

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